Nissan has teamed up with Enterprise CarShare to help college students and faculty navigate around their communities more affordably. Through this program, Nissan will provide new vehicles that Enterprise will make available through their CarShare fleets at close to 90 campuses that participate with their program. This program has become increasingly popular since it was first initiated, and in the last year alone it has grown by 20 percent.
The idea for this program came from research by Enterprise that found that millennials were heavily influenced to purchase a new car based on their rental experience. Surveys showed that 68 percent of the millennial participants admitted to considering a new model because of a positive rental experience with it.
“The Enterprise CarShare program offers a convenient way for college students, faculty, and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience ‘Innovation that excites’ firsthand,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. “And for those about to graduate and recent graduates, we’ll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck.”
As an additional incentive, from now until December 31, Enterprise CarShare users will be entitled to a special rate of only $5/hour on all available Nissan models.

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