When Nissan debuted their “With Dad” commercial at the 2015 Super Bowl Commercial, they truly hit a home run with their emotional spot that also marked the first time Nissan had advertised during the big game in nineteen years. The now infamous spot was 90 seconds long and followed the story of a family where the father/husband is a Nissan racecar driver. Due to his job he is forced to spend a good amount of time away from his family, which is a struggle that we watch this family of three deal with as their son grows into a teenager.
This all-new spot really hit home with families, which led to it earning the title of Favorite Super Bowl Commercial of 2015 in the YouTube AdBlitz™ awards. Overall, the fan votes for this spot was 60% higher than the winning advertisement from last year’s awards.
Now, Nissan has released a behind the scenes look at the making of this commercial, talking about the inspiration behind the story. Check out the videos below to see that behind the scenes look at the making of this award-winning commercial.
Behind The Scenes:
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