Nissan has once again been named a spot on Interbrand’s annual list of 100 Best Global Brands. This year, the brand’s placement on this list jumped ahead nine spots above its 2013 ranking. Additionally, Nissan’s overall brand value saw a significant improvement over last year as well increasing from 6.2 billion to $7.623 billion. Earlier this year Interbrand also included Nissan on its 2014 list of Best Global Green Brands.
Interbrand stated that Nissan’s innovative tactics including their launches of the all-new Qashqai, Murano and Rogue helped land them on this list. Additionally, the brand’s commitment to improved technology future models was further demonstrated by their research into autonomous vehicles and fuel cell technology.
“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”
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