Nissan Brazil Celebrated Childrens’ Creativity

Dec 16, 2014

Nissan Brazil recently celebrated their annual Children’s Day by inviting children of their employees to participate in a drawing contest called the “Automobile of the Future”. The contest originally began in October, when the children were given 10 days to complete a drawing that represented their idea of what a Nissan might look like in the future. The sketches were then judged by a team at Nissan Design America Rio (NDA-R) and announced after Children’s Day.

The team ended up selecting three winners and then a fourth honorable mention that went to the drawing of a child who created a drawing that took the planet’s sustainability into account. Additionally, in order to further showcase the talent and imagination of these children, the design team then created professional concept car sketches of the four selected drawings.

“The joy of working with children is the opportunity to deal with freedom from all restrictions,” said Robert Bauer, designer-in-chief of Nissan Design America Rio (NDA-R). “There are no limits when it comes to the kids’ imagination. As professional designers, we can see through the imagination of a child and realize what is possible. Kids allow themselves to draw anything and change the perspective. They don’t think outside the box because they don’t have this ‘box.’ There is something refreshing in working with the kids – the joy of life and their sharp sense of recreating the world are very inspiring. In all the drawings recreated in our studio, we noticed a concern with people, the environment and its preservation. It was wonderful to share our studio with them because they are our future, and they create worlds adults could never imagine. It is an experience that brings us energy and makes us rethink our concepts.”

The three winners plus one honorable mention are:

Karine, a five-year old daughter of a worker from Resende Industrial Complex
Sophya, a 10-year old daughter of a worker from Resende Industrial Complex
Gabriela, a nine-year old daughter of a worker from Resende Industrial Complex
Nathália (honorable mention), a 10-year old daughter of a worker from São José dos Pinhais’ Unity