Nissan Debuts Rogue Warrior Prototype In Canada

Jan 22, 2016

Nissan knows that the weather can be rough in the winter and that driving through snow can be a hassle. In order to help combat the elements, Nissan has developed a new prototype called the Rogue Warrior. This vehicle has been designed to easily power through the snow thanks to snow tracks that have been installed in place of tires. Recently, the brand debuted this new prototype at the 2016 Montreal International Auto Show (MIAS) where it will be on display until the end of this weekend.

In addition to the display at MIAS, the brand has also released a new 90-second spot that shows off this impressive model in action and also features 2015 Nissan Micra Cup Champion and 2015 Gilles-Villeneuve Trophy recipient, Olivier Bédard. In the spot, we see a group of skiers waiting in a long line for their turn to catch a ride in the ski lift. Bédard notices the backup and decides to take matters into his own hands and leaves, only to return with the Rogue Warrior. With these custom snow tracks, this model is able to easily plow through more than a foot of snow to reach the group of skiers and haul them up to the top of the mountain so that they can enjoy their day instead of standing in line.

“In the automotive industry, it’s the norm to develop a prototype and show it to the world through photos or a static auto show display, but with the Rogue Warrior – we had to do something more,” says Steve Rhind, director of marketing at Nissan Canada. “When the all-wheel drive system on the Rogue and Nissan’s advanced Xtronic transmission are matched with snow tracks, it results in something spectacular – a Rogue capable of overcoming severe, off-road winter conditions. This video shows an entertaining side of our brand’s persona, and does justice to the extreme capabilities of the Rogue Warrior – an idea developed and executed entirely in Canada.”

Check out the spot in the video below to see some of what this model is capable of.

“VIDEO REPORT: The Nissan Rogue Warrior Takes to the Mountain and Shows No Fear for Harsh Winter Conditions.” Nissan Online Newsroom. N.p., 14 Jan. 2016. Web. 21 Jan. 2016. <http://nissannews.com/en-US/nissan/usa/releases/us-video-report-the-nissan-rogue-warrior-takes-to-the-mountain-and-shows-no-fear-for-harsh-winter-conditions>.