Nov 20, 2015


 
As they announced earlier this year, Nissan signed a deal with the Tennessee Titans that provided them with a 20-year exclusive naming-rights to the team’s Nashville downtown stadium which will now be called Nissan Stadium. Recently, the brand’s presence at the stadium became much more obvious as the first of two “Nissan Stadium” marquee signs was officially placed above the main entrance.

This new sign was designed to truly stand out with “Nissan” letters that are 15 feet tall and “Stadium” letters that are 7.5 feet tall. Additionally, the combined weight of all the letters comes out to 35 tons, so between the height and size, this is easily one of the largest stadium signs in the world.

What makes this sign even more unique is that the white “Stadium” letters can be changed to different colors with special lighting in order to support different holidays and causes.

Source: http://nissannews.com/en-US/nissan/usa/releases/nissan-stadium-gets-a-new-marquis-sign