Heisman Winners Discuss Creating Awareness About Affordable Housing

On June 22nd, Nissan made the announcement that it would be the official automotive sponsor for the Wounded Warrior Project (WWP), adding to an already sound relationship between the two groups. Throughout the U.S., Nissan dealers can help do their part by raising money for wounded veterans and bringing to light the issues that they often face when coming back home. The Nissan Dealer that raises the most money will be invited to the organizations’ yearly Courage Awards & Benefit Dinner® in New York City. "Nissan and Nissan dealers are proud to be helping support our nation's heroes by raising awareness and support through local promotions and events, as well as continuing our efforts at the national level," said Fred Diaz, senior vice president, Sales, Marketing & Operations, U.S.A., Nissan North America, Inc. "It's Nissan's way of honoring the service to those who sacrifice so much for all of us, including their devoted family members." The recent “Project Titan” trip was another way Nissan showed its support of WWP. In the trip, two injured veterans navigated a custom Nissan Titan pickup for 10 days across the Alaskan Wilderness. Last Veteran’s Day a short film showed on select channels showing their journey. Earlier this year in January, Nissan donated $1 million in a joint effort with their “With Dad” Super Bowl commercial, to help families ensure a better future.

Nissan Motor Company has extended its partnership with the Heisman Trophy Trust and Habitat for Humanity in order to help promote awareness about the need for affordable housing across the country. For this weekend, six former Heisman Trophy winners will come together for a special event in Los Angeles that combines both football and building houses. "Working with Habitat, Nissan employees have logged more than 70,000 volunteer hours to improve communities across the country over the past 10 years," said Nissan Marketing Vice President Jeremy Tucker. "Now, with the personal commitment of time and effort from the Heisman winners, we're creating a one-of-a-kind partnership that can bring even greater attention to local needs for decent, affordable housing. We're grateful for their participation." The six Heisman winners participating this weekend include John Huarte (1964), Tony Dorsett (1976), George Rogers (1980), Doug Flutie (1984), Matt Leinart (2004) and Troy Smith (2006). For the start of the weekend, they will be running a football clinic with about 250 students from Carson High School which will take place Friday night. Then, on Saturday, they will all join in the Habitat for Humanity effort to help build a new house for Juan and Gloria loza and their three sons.

Reverse Graffiti Artist Moose recently created a large-scale mural in the subway on Station's Approach, Waterloo in London, England. This mural was commissioned by Nissan as a creative way to highlight the ongoing air pollution problem in the city of London cause mainly by vehicle emissions. This projects was done as part of Nissan’s campaign to get more people interested in zero-emissions vehicles such as the Nissan LEAF in order to reduce this ongoing pollution issue. As a Reverse Graffiti artist, Moose creates his artwork through the unique process of removing dirt and grime from a wall through the use of a power washer or wire brush and leaving a negative image in its place. For the mural in London, Moose used a power washer that was powered by energy from the battery of a Nissan LEAF. The images created by Moose depicted several historical London landmarks such as Buckingham Palace, Battersea Power Station, The Shard and The London Eye. "I've been using reverse graffiti for fifteen years now – in fact I named it," said explained Moose, who originates from Leeds. "My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn't accept in our environment. For these reasons I was keen to be involved in this project. Electric cars and alternative fuelling systems provide the brightest future we've ever known in the history of the automotive industry in terms of protecting our environment. It's a pleasure to be given the opportunity to create public art in this way, and I'm very pleased with the iconic simplicity of the mural and its message." If you live near Boulder, Longmont, Greeley or Fort Collins, CO, the schedule test drive of the 2015 Nissan LEAF with Tynan’s Nissan Fort Collins today!