A New Approach For Nissan

Everyday driving is filled with obstacles and challenges. We encounter many of them frequently, like potholes and stop signs that “come out of nowhere”. But for those times when a pedestrian walks out in front of your or a vehicle in front of you comes to a stop suddenly you want to know without a doubt that your car is going to perform how you want it and when you want it to.

Nissan’s new campaign shows just how capable its cars, trucks and SUVs really are. Above is the first spot in the upcoming set and features “pop-up” obstacles that the driver and the Nissan must work together to avoid.

“Nissan’s refreshed marketing strategy clearly showcases our brand while celebrating our safety, capability and quality,” said Jeremy Tucker, Vice President, Marketing Communications & Media, Nissan North America. “By putting Nissan’s advanced driver assistance systems at center stage – and telling their story in a compelling way – we are educating today’s drivers on technology available in the Nissan lineup. The message pairs Nissan’s brand-DNA of driving excitement with relevant product information about how our vehicles are engineered to help handle whatever the road may bring.”

Visit Tynan’s Nissan today to see these features for yourself!

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