Nissan Named One of the World’s Most Valuable Brands

Interbrand’s most recent Best Global Brands Study has revealed that Nissan has risen from 49th on the list to 43rd over the past year. This is the fifth straight year that Nissan has been recognized for the brand consultancy. They were also recognized as the fourth fastest growing brand and the fastest growing automotive brand!

Interbrand chose Nissan for a number of reasons, including their long-term vision for promoting their brand through digital platforms, their new partnerships (like the recent agreement with Microsoft), their product innovation (like the GT-R Nismo), and of course, their commitment customer satisfaction.

“Brand Power has been a consistent focus across the company for the last five years and it is very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and the global head of marketing and brand strategy for Nissan. “The fact that we remain the fastest growing automotive brand is also further proof that the story around our products and our vision for the future of driving is continuing to resonate.”

“Nissan Once Again Recognized as One of the World’s Top Brands.” Nissan Online Newsroom. Nissan, 6 Oct. 2016. Web. 06 Oct. 2016.

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