Blog / Nissan News Boulder CO

Nissan And Tennessee Titans Announce 20-Year Partnership

  Just recently, Nissan North America and the Tennessee Titans announced a 20-year partnership that gives exclusive naming rights* of Nashville’s downtown stadium to Nissan. The newly renamed, Nissan Stadium, will serve as a home for Titans football games, Tennessee State University football games, various concerts, and the Music City Bowl. "Middle Tennessee is a great place to live and do business and Nashville is one of the great vacation and convention destinations in the U.S.," said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. "The stadium is a centerpiece of the downtown skyline, and we want visitors and Titan game TV viewers to know that we are proud to call Nashville and the great state of Tennessee, Nissan's home." This partnership also makes Nissan the official automotive partner of the Tennessee Titans. Adding to its sponsorship of NBC’s “The Voice”, the Heisman House, and a strong advertising presence in the past super bowl. The new stadium naming only furthers Nissan’s presence in Tennessee which already encompasses powertrain and vehicle manufacturing centers in Smyrna and Decherd, plus its North American headquarters located in Franklin, Tennessee. One aspect to the new partnership will be helping with various community outreach programs held by charitable groups across middle Tennessee. Nissan will be sponsor for the yearly “Taste of Titan” event which will this year serves to help the Wounded Warrior Project. Over the upcoming 20-year partnership, over $1 million is expected to be raised for local nonprofits through these yearly events. * The naming rights are subject to approval by the National Football League and the Metro Government Authority, which both the Titans and Nissan anticipate will be obtained shortly.
Posted in:

Related Posts

Watch What Happens When Soccer Stars Become Racecar Drivers

Do you ever wonder what it would be like to do a completely different job just for a day? Nissan UK is making that happen through their “dream job swap.” As Manchester United City Football Club’s official automotive sponsor, they organized this swap so that four top players on Manchester United and four top GT Academy drivers could trade places and step into one another’s shoes (or driver’s seat) for the day. "Through our partnership with Manchester City Football Club, we’ve been able to bring to life some of the ultimate passions of our fans – football and driving," said Nissan marketing director Chris Marsh. "Being able to make some of the country’s most celebrated talent accessible to our fans through this activity is what makes this partnership so exciting. Seeing the reaction from the players and drivers experiencing the dream job swap has been fantastic and we hope to get a similar reaction from viewers!" This idea was inspired by a study commissioned by Nissan that concluded that almost a third of 9-13-year-olds believed racecar drivers and soccer plays had the most exciting careers. They decided to put this study to the test, and recruited brothers Fernando and Eliaquim Mangala, Bacary Sagna, and David Silva to hit the track in a 218 PS Juke NISMO RS. Watch what happens in the video below. "Soccer Stars Become Nissan Race Drivers For A Day ." Carscoops. N.p., n.d. Web. 13 Apr. 2016. < http://www.carscoops.com/2016/04/soccer-stars-become-nissan-race-drivers.html >.

Nissan Debuts 2017 Nissan TITAN Crew Cab at NYIAS

Following the exciting debut of the 2017 Nissan GT-R, Nissan continued to steal the spotlight at the New York International Auto Show, with the unveiling of the 2017 Nissan TITAN Crew Cab. This half-ton model boasts an astounding new 5.6-liter Endurance® V8 gasoline engine that cranks out an impressive 390-horsepower and is paired with a seven-speed automatic transmission. It will also have five trim levels and will be available in 4X4 and 4X2 drive configurations. "The TITAN XD stakes out a unique position in the full-size truck segment between traditional heavy-duty and light-duty entries. The bold new design combines the capabilities of a heavy-duty hauler with the drivability and affordability of a light-duty pickup," said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. "Now, with the addition of the powerful Endurance V8 gasoline engine, TITAN XD buyers can experience the 'Every Duty™' TITAN XD two ways." This half-ton model joins the TITAN XD and is projected to be the highest volume TITAN. The TITAN Crew Cab is due to arrive at Nissan dealers sometime this summer. "2017 Nissan TITAN Crew Cab, Powered by 5.6-liter V8 Engine, Debuts at New York International Auto Show." Nissan Online Newsroom. N.p., n.d. Web. 28 Mar. 2016. <http://nissannews.com/en-US/nissan/usa/releases/2017-nissan-titan-crew-cab-powered-by-5-6-liter-v8-engine-debuts-at-new-york-international-auto-show>.

Chef Huda Teams Up with Nissan Rogue

Celebrity Chef Huda has had a lot of big moments in her life, including winning a television cooking show and being a guest chef at the White House, but she was even more nervous to cook a meal for her friends and colleagues. With the help of the 2016 Nissan Rogue, Chef Huda’s preparation went seamlessly. The Rogue allowed her enough cargo room to fit all of her grocery bags, while the Siri Eyes-Free allowed her to take phone calls and texts while she was running around town getting ready. Watch the video starring Chef Huda and the 2016 Nissan Rogue below! "Celebrity Chef Huda Enjoys A Night Out With Nissan Rogue." Global Grind. N.p., 21 Mar. 2016. Web. 23 Mar. 2016. <http://globalgrind.com/2016/03/21/celebrity-chef-huda-enjoys-a-night-out-with-nissan-rogue/>.