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Nissan NISMO Athlete Recognized by SportsPro Media

  Nissan NISMO athlete Jann Mardenborough has recently been announced as the 50th most marketable athlete in the world. This is an honor that has landed him in an exclusive pool of athletes that include F1 driver Lewis Hamilton, soccer star Lionel Messi and sprinter Usain Bolt. Mardenborough quickly shot to stardom when he won Nissan's GT Academy back in 2011 and has since become a strong competitor in the racing community. The list of most marketable athletes is put together by SportsPro media after taking into account a number of factors about each athlete. These factors include charisma, crossover appeal, value for money, willingness to be marketed, age and home market. Due to Mardenborough impressive skill and high level of popularity, he is expected to fall into the top 50 athletes on the list for at least the next three years. To learn more about Mardenborough, check out the video above to see an interview he gave earlier this year about driving the GT-R LM NISMO at Le Mans.
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Do you ever wonder what it would be like to do a completely different job just for a day? Nissan UK is making that happen through their “dream job swap.” As Manchester United City Football Club’s official automotive sponsor, they organized this swap so that four top players on Manchester United and four top GT Academy drivers could trade places and step into one another’s shoes (or driver’s seat) for the day. "Through our partnership with Manchester City Football Club, we’ve been able to bring to life some of the ultimate passions of our fans – football and driving," said Nissan marketing director Chris Marsh. "Being able to make some of the country’s most celebrated talent accessible to our fans through this activity is what makes this partnership so exciting. Seeing the reaction from the players and drivers experiencing the dream job swap has been fantastic and we hope to get a similar reaction from viewers!" This idea was inspired by a study commissioned by Nissan that concluded that almost a third of 9-13-year-olds believed racecar drivers and soccer plays had the most exciting careers. They decided to put this study to the test, and recruited brothers Fernando and Eliaquim Mangala, Bacary Sagna, and David Silva to hit the track in a 218 PS Juke NISMO RS. Watch what happens in the video below. "Soccer Stars Become Nissan Race Drivers For A Day ." Carscoops. N.p., n.d. Web. 13 Apr. 2016. < http://www.carscoops.com/2016/04/soccer-stars-become-nissan-race-drivers.html >.

Nissan Debuts 2017 Nissan TITAN Crew Cab at NYIAS

Following the exciting debut of the 2017 Nissan GT-R, Nissan continued to steal the spotlight at the New York International Auto Show, with the unveiling of the 2017 Nissan TITAN Crew Cab. This half-ton model boasts an astounding new 5.6-liter Endurance® V8 gasoline engine that cranks out an impressive 390-horsepower and is paired with a seven-speed automatic transmission. It will also have five trim levels and will be available in 4X4 and 4X2 drive configurations. "The TITAN XD stakes out a unique position in the full-size truck segment between traditional heavy-duty and light-duty entries. The bold new design combines the capabilities of a heavy-duty hauler with the drivability and affordability of a light-duty pickup," said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. "Now, with the addition of the powerful Endurance V8 gasoline engine, TITAN XD buyers can experience the 'Every Duty™' TITAN XD two ways." This half-ton model joins the TITAN XD and is projected to be the highest volume TITAN. The TITAN Crew Cab is due to arrive at Nissan dealers sometime this summer. "2017 Nissan TITAN Crew Cab, Powered by 5.6-liter V8 Engine, Debuts at New York International Auto Show." Nissan Online Newsroom. N.p., n.d. Web. 28 Mar. 2016. <http://nissannews.com/en-US/nissan/usa/releases/2017-nissan-titan-crew-cab-powered-by-5-6-liter-v8-engine-debuts-at-new-york-international-auto-show>.

Chef Huda Teams Up with Nissan Rogue

Celebrity Chef Huda has had a lot of big moments in her life, including winning a television cooking show and being a guest chef at the White House, but she was even more nervous to cook a meal for her friends and colleagues. With the help of the 2016 Nissan Rogue, Chef Huda’s preparation went seamlessly. The Rogue allowed her enough cargo room to fit all of her grocery bags, while the Siri Eyes-Free allowed her to take phone calls and texts while she was running around town getting ready. Watch the video starring Chef Huda and the 2016 Nissan Rogue below! "Celebrity Chef Huda Enjoys A Night Out With Nissan Rogue." Global Grind. N.p., 21 Mar. 2016. Web. 23 Mar. 2016. <http://globalgrind.com/2016/03/21/celebrity-chef-huda-enjoys-a-night-out-with-nissan-rogue/>.