Project Titan Vehicle Completed by Nissan

On June 22nd, Nissan made the announcement that it would be the official automotive sponsor for the Wounded Warrior Project (WWP), adding to an already sound relationship between the two groups. Throughout the U.S., Nissan dealers can help do their part by raising money for wounded veterans and bringing to light the issues that they often face when coming back home. The Nissan Dealer that raises the most money will be invited to the organizations’ yearly Courage Awards & Benefit Dinner® in New York City. "Nissan and Nissan dealers are proud to be helping support our nation's heroes by raising awareness and support through local promotions and events, as well as continuing our efforts at the national level," said Fred Diaz, senior vice president, Sales, Marketing & Operations, U.S.A., Nissan North America, Inc. "It's Nissan's way of honoring the service to those who sacrifice so much for all of us, including their devoted family members." The recent “Project Titan” trip was another way Nissan showed its support of WWP. In the trip, two injured veterans navigated a custom Nissan Titan pickup for 10 days across the Alaskan Wilderness. Last Veteran’s Day a short film showed on select channels showing their journey. Earlier this year in January, Nissan donated $1 million in a joint effort with their “With Dad” Super Bowl commercial, to help families ensure a better future.

We recently shared a blog with you that discussed Nissan’s efforts with Habitat for Humanity and how the automaker recently participated in an event in Los Angeles along with the Heisman Trophy Trust in order to build a new house for a local family of five. The previous blog discussed how the three organizations helped to facilitate e a weekend-long event to not only build a home for this family, but to help and raise awareness about the need for affordable housing all throughout the U.S. Here we are offering you a behind-the-scenes account from a few of the participants that took part in the build that day. The video shows Heisman winners and Nissan executives discussing why the are passionate about this cause and helping to build a home for this family. "It's great to get out of the office and spend some time in the community working with our dealers, working with the Heisman Trust, working with our people, working with a family who really deserves to have a home. And it makes it all worth it when you see Nissan make this kind of impact on a community and do that in a way that is just genuine. The smiles on people's faces here, the hard work, the sweat – all that comes together, and we know that we are making an impact in the community. That's a great place for us to be and a great feeling to have as a leader within the company." Watch the video above to hear some of the personal opinions of a few of the participants.

Nissan Motor Company has extended its partnership with the Heisman Trophy Trust and Habitat for Humanity in order to help promote awareness about the need for affordable housing across the country. For this weekend, six former Heisman Trophy winners will come together for a special event in Los Angeles that combines both football and building houses. "Working with Habitat, Nissan employees have logged more than 70,000 volunteer hours to improve communities across the country over the past 10 years," said Nissan Marketing Vice President Jeremy Tucker. "Now, with the personal commitment of time and effort from the Heisman winners, we're creating a one-of-a-kind partnership that can bring even greater attention to local needs for decent, affordable housing. We're grateful for their participation." The six Heisman winners participating this weekend include John Huarte (1964), Tony Dorsett (1976), George Rogers (1980), Doug Flutie (1984), Matt Leinart (2004) and Troy Smith (2006). For the start of the weekend, they will be running a football clinic with about 250 students from Carson High School which will take place Friday night. Then, on Saturday, they will all join in the Habitat for Humanity effort to help build a new house for Juan and Gloria loza and their three sons.