We recently shared a blog with you that discussed Nissan’s efforts with Habitat for Humanity and how the automaker recently participated in an event in Los Angeles along with the Heisman Trophy Trust in order to build a new house for a local family of five. The previous blog discussed how the three organizations helped to facilitate e a weekend-long event to not only build a home for this family, but to help and raise awareness about the need for affordable housing all throughout the U.S.
Here we are offering you a behind-the-scenes account from a few of the participants that took part in the build that day. The video shows Heisman winners and Nissan executives discussing why the are passionate about this cause and helping to build a home for this family.
“It’s great to get out of the office and spend some time in the community working with our dealers, working with the Heisman Trust, working with our people, working with a family who really deserves to have a home. And it makes it all worth it when you see Nissan make this kind of impact on a community and do that in a way that is just genuine. The smiles on people’s faces here, the hard work, the sweat – all that comes together, and we know that we are making an impact in the community. That’s a great place for us to be and a great feeling to have as a leader within the company.”
Watch the video above to hear some of the personal opinions of a few of the participants.
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2015 Nissan Murano Receives Top Safety Rating
The Insurance Institute for Highway Safety (IIHS) has presented a “Top Safety Pick Plus” rating to the 2015 Nissan Murano for its impressive ratings in all five of the crash tests from IIHS and its optional Forward Emergency Braking. In the five crash test, the Murano earned a “Good” rating and the front crash prevention earned the vehicle a “Superior” rating.
“The designation of the IIHS ‘Top Safety Pick Plus’ for the all-new 2015 Murano is exactly what Nissan expected for a vehicle that has always set the trends in its segment,” said Fred Diaz, senior vice president, Sales & Marketing, Parts & Service, U.S.A, Nissan North America, Inc. (NNA). “This Murano has once again raised the bar for Midsize Crossovers in terms of modern styling, levels of interior refinement, luxury and technology in its class. At Nissan, we are happy to add the IIHS Top Safety Pick Plus rating to the list.”
The 2015 Murano comes equipped with standard safety features that include Nissan Advanced Air Bag System (AABS), 3-point rear seatbelts, LATCH System and 3-point front seatbelts with pre-tensioners and load limiters and adjustable upper anchors.
In addition, this model has a number of available safety features such as Vehicle Dynamic Control (VDC), Tire Pressure Monitoring System (TPMS) with position monitoring and Nissan’s innovative Easy Fill Tire Alert, Traction Control System (TCS), Around View® Monitor (AVM) with Moving Object Detection (MOD) system, Nissan Immobilizer system, child safety rear door locks, anti-theft alarm system and Zone Body construction with front and rear crumple zones and occupant zone.
Nissan Motor Company has extended its partnership with the Heisman Trophy Trust and Habitat for Humanity in order to help promote awareness about the need for affordable housing across the country. For this weekend, six former Heisman Trophy winners will come together for a special event in Los Angeles that combines both football and building houses.
“Working with Habitat, Nissan employees have logged more than 70,000 volunteer hours to improve communities across the country over the past 10 years,” said Nissan Marketing Vice President Jeremy Tucker. “Now, with the personal commitment of time and effort from the Heisman winners, we’re creating a one-of-a-kind partnership that can bring even greater attention to local needs for decent, affordable housing. We’re grateful for their participation.”
The six Heisman winners participating this weekend include John Huarte (1964), Tony Dorsett (1976), George Rogers (1980), Doug Flutie (1984), Matt Leinart (2004) and Troy Smith (2006). For the start of the weekend, they will be running a football clinic with about 250 students from Carson High School which will take place Friday night. Then, on Saturday, they will all join in the Habitat for Humanity effort to help build a new house for Juan and Gloria loza and their three sons.
Nissan Brings Back Ride of Your Life
Last year, Nissan released the “Ride of Your Life” campaign that offered a unique look at the impressive performance capabilities of the brand’s all-new Altima. In the spot, participants were told that they would be going for a ride in the new Nissan racecar and climbed in for an exciting trip around the track. When the ride was over, they were then surprised to see the outer camouflage on the vehicle removed revealing that this was a production model sedan.
This year, Nissan has brought the “Rise of Your life” campaign back again, but this time they have stepped things up a notch. For this year, the brand set up an elaborate display at a local shopping mall. The display was a large box with digital messages on the side instructing them to press the button in front to enter the Ride of their Life. Many people stepped up to the button and while many were denied, a handful of luck participants were given the greenlight. The selected participants then saw the boxes outside digital camouflage fade away revealing an Altima and a professional driver. Then then entered the car and were driven to a race track where they proceeded to take the ride of their life.
“Consumer response to last year’s campaign was so strong, we just had to play it again, even bigger and better,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “You can see the excitement on the participants’ faces when the Altima is revealed at the mall, and especially after their track ride-and-drive experience – reinforcing our belief that Altima is no ordinary mid-size sedan.”
Check out the video above to see how Nissan worked to think outside the box for the newest Altima Ride of Your Life!
Nissan Division Sets New April Sales Record
The Nissan Division set a new April sales record last month with the a total of 99,869 units sold, which represented a 5.4 percent change over sales from April 2014. Additionally, year-to-date sales for the brand have currently reached 433,655 units, which is a 3.6 percent increase over sales from January through April of last year.
Sales Highlights:
- Sales of the Sentra increased by 21.2 percent with 17,059 units
- Sales of the Frontier increased by 2.3 percent with 5,827 units
- Sales of the Titan increased by 8.6 percent with 1,038 units
- Sales of the Rogue increased by 44.5 percent with 21,767 units
- Sales of the Murano increased by 72.9 percent with 4,121 units
- Sales of the NV200 increased by 56.6 percent with 1,469 units
- Sales of the Armada increased by 31.9 percent with 1,198 units
- Sales of the Altima reached 22,108 units
- Sales of the Versa reached 9,464 units
- Sales of the Pathfinder reached 5,551 units
Nissan LEAF is World’s Best-Selling Plug-In Model
The Nissan LEAF is an incredibly efficient and award-winning model that has gained an incredible amount recognition and popularity amongst Nissan fans, auto enthusiasts and eco-friendly fans alike. In fact, since its initial launch nearly five years ago, its sales have skyrocketed making it the world’s best-selling plug-in model.
According to data collected by EV Sales, worldwide sales of the Nissan LEAF have reached nearly 172,000 units, which is higher than combined worldwide sales of the next two best-selling plug-in models. In just the U.S. alone, LEAF sales have already reached more than 75,000 units.
While sales of this unit are proving to be impressive, Nissan is constantly working to expand the world of electric and plug-in models in order to make them more accessible to customers everywhere. Earlier this month at the New York Auto Show, Nissan, company chief Carlos Ghosn stated that the company believes that they could increase U.S. sales of the Nissan LEAF to as much as 50,000 units per month with an improved charging infrastructure set up throughout the country.
If you live near Boulder, Longmont, Greeley or Fort Collins, CO and are interested in the Nissan LEAF stop by and see us here at Tynan’s Nissan Fort Collins anytime. We are located at 5811 South College Avenue, Fort Collins, CO.
King James Edition K900 To Be Auctioned Off
The LeBron James Family Foundation will soon be benefited through the proceeds from the auction of the special King James Edition K900. This vehicle is being auctioned by James, who serves as the official luxury ambassador for Kia, through Charitybuzz. This special edition model has made several public appearances this month including at the 2015 NBA All-Star game at Madison Square Garden and several other stops in New York and Cleveland.
“I’m excited to share this custom car with the winning bidder and even more proud that all of the proceeds are going to help my Foundation continue its amazing work,” said LeBron James. “All of the proceeds raised will help us keep kids in school and give them an education that is extremely important for their futures.”
This model has been designed with several custom features that include Llumar® Ceramic window tint, color-matched diamond contrast stitching throughout the vehicle, LBJ icons in the headrests, Alcantara Suede interior and headliner, customized Lexicon® Logic 7® audio system and personalized King James Limited Edition Plaque #01.
As more taxi companies have begun switching to electric vehicles over the years, Amsterdam continues to be the leading capital for this movement with Taxi Electric. This company provides a line of over 170 Nissan LEAF and e-NV200 vehicles to hotels, businesses and private clients.
Taxi Electric first started back in 2011 and has grown considerably as more and more people are coming to see the endless benefits of electric vehicles. By using electric-only vehicles, the company stands out while providing a unique service that helps to reduce overall driving costs and increase sustainability efforts.
Check out the video above to learn all about Taxi Electric and its mission to provide electric mobility!
2015 Nissan Sentra Page To Be Released
Tynan’s Nissan Fort Collins customers that are interested in purchasing the 2015 Nissan Sentra from a dealer that serves Fort Collins, Windsor, Longmont or Boulder, CO will be happy to know that this all-new model is available through us. You can take this vehicle out for a test drive anytime by setting up an appointment with us in order to get a feel of its impressive drivability. Additionally, we will soon be releasing a Research & Review page on this model that will provide a detailed breakdown complete with information that includes engine, transmission, EPA estimate, safety; convenience; and technological features, MSRP and hp and torque ratings just to name a few. Check back here with us to find out when this all-new page has been officially released.
ENERGY STAR Award Presented to Nissan
For the fourth year in a row, Nissan has been awarded the ENERGY STAR Partner of the Year – Sustained Excellence Award. The brand received this impressive recognition due to its continuous dedication to reducing greenhouse gasses and energy management improvement. Efforts that reflect this dedication include the use of more energy efficient LED lighting, repairs on compressed air leaks and the creation of a new environmentally safe paint process that has created a 30% reduction in energy use.
Additionally, the Nissan Vehicle Assembly Plant in Smyrna, Tennessee was awarded its ninth ENERGY STAR Certification. These two recognitions from ENERGY STAR have helped to reinforce Nissan Green Program’s goal to reduce the company’s carbon footprint by 20% by the year 2016.
“Our commitment to the environment doesn’t stop with changes to our own operations, but we also go out in the community to help others identify ways to save energy,” said John Martin, senior vice president, Manufacturing, Supply Chain Management and Purchasing. “We work with schools in middle Tennessee and central Mississippi to help them reach their energy savings goals. Since this initiative began in 2012, we’ve helped about 30 schools make the esteemed ENERGY STAR certification list.”
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