Nissan has taken the initial step towards autonomous driving. “ProPilot” will be debuted in Japan in an upcoming model and will allow drivers to engage in nearly hands-free driving. Along with controlling braking, steering, and acceleration automatically, the ProPilot uses a camera and image-processing technology to recognize other vehicles and lane markers on the road. The technology can be engaged when the speed of the vehicle is between 19 and 62 MPH and will be able to maintain a safe driving distance from other cars and stay in the center of the lane it is in. The ProPilot doesn’t quite allow for complete hands-free driving yet as a safety precaution and will automatically disengage if hands are not interacting with the wheel. Additional functionality will be released on future models but for now, this iteration is well suited for highly congested roads and highways. Nissan has not said when the technology will be available in the US or on which models. "Nissan Now Has an Autonomous System and It Will Come to the US." Autoblog. Autoblog, 13 July 2016. Web. 29 July 2016.
Annual Sustainability Report Released By Nissan
In order to help promote their goal of "enriching people's lives," Nissan Motor Co., Ltd. recently released their 2015 Sustainability Report which highlights how the brand plans to achieve this goal. Overall, the report is designed to emphasize and explain how the company plans to develop a sustainable society and create greater economic value is its business activities. Carlos Ghosn, President and CEO of Nissan said, "We want to be the auto industry's most socially and environmentally responsible manufacturer. Whether we are working to address climate change, rapid urbanization, transportation for aging populations and vehicle safety, Nissan is committed to identifying the solutions we need." A total of eight sustainability strategies* are outlined in this new report along with the CSR Scorecard, which outlines the specific activities in each area while evaluating the progress that the brand has made in terms of annual objectives. Additionally, the report also contains a chapter called "Working toward a Sustainable Mobility Society," which explains Nissan’s goal to create a zero-emissions and zero-fatalities society by eliminating vehicular emissions and helping to prevent avoidable deaths and injuries. *Environment, safety, philanthropy, quality, value chain, employees, economic contribution, corporate governance and internal control.