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Nissan has released a new :30 television advertisement that features the new Hands-Free Text Messaging Assistant that is now available in certain new Nissan models including the 2014 Nissan Sentra.  This commercial highlights the convenience of this feature in a comical way with the assistance of singer Jeremih.  In the spot a woman is shown heading home in her Sentra following a day of errands and uses the assistant to check several new texts from her husband.  Check out the video to see the impressive convenience of this new feature for yourself. Go online today to schedule a test drive of the 2014 Nissan Sentra with Tynan’s Nissan Fort Collins where we serve customers from Fort Collins, Greeley, Longmont and Boulder, CO.

Nissan has once again been named a spot on Interbrand’s annual list of 100 Best Global Brands.  This year, the brand’s placement on this list jumped ahead nine spots above its 2013 ranking.   Additionally, Nissan’s overall brand value saw a significant improvement over last year as well increasing from 6.2 billion to $7.623 billion.  Earlier this year Interbrand also included Nissan on its 2014 list of Best Global Green Brands. Interbrand stated that Nissan’s innovative tactics including their launches of the all-new Qashqai, Murano and Rogue helped land them on this list.  Additionally, the brand’s commitment to improved technology future models was further demonstrated by their research into autonomous vehicles and fuel cell technology. “Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth," said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

Through a newly formed partnership with the Fédération Internationale de l'Automobile (FIA) Nissan Motor Co., Ltd. is making an active efforts to improve road safety for drivers worldwide. Through FIA’s Action for Road Safety campaign, the company is looking to create more awareness and help educate drivers on proper driving safety to improve not only their individual safety but the safety of those around them.  This campaign began three years ago in response to the United Nations’ launch of the Decade of Action for Road Safety. Through this new partnership, Nissan has signed on as an official supporter of the FIA’s actions.  As such, Nissan will help promote various awareness campaigns including the Action for Road Safety’s Golden Rules for Safer Motoring. "The FIA is extremely pleased to announce this key partnership,” said FIA president Jean Todt. “Nissan has a long tradition of developing life-saving automotive technologies, and this new agreement reaffirms its strong commitment to road safety. By combining our efforts, we can ensure that our message for safer driving and safer roads reaches an even wider audience."

In Melbourne, Australia, Nissan Motorsport is retaining a very talented driver. Michael Caruso signed a new driving deal with them. The deal will be a multi-year agreement that will have him stay on the Melbourne-based team. This brings stability to the team, as used to be the team’s only out of contract driver for 2015. He has been the best performing driver in 2014 for Nissan. He currently sits 12th in the V8 Supercars Championship points standings. There were a number of accomplishments that he had, including two top five results and 10 top 10 finishes. He even scored a pole position in addition to an overall podium finish at the Australian Grand Prix non-championship event in March. If you love racing and Nissan vehicles, we’ll keep you up to date on them on the Tynan’s Nissan Fort Collins blog.

At the Nissan Technical Center in Stanfield, Arizona engineers had custom designed a unique vehicle to be used to hauling small loads of supplies around the shop. The new vehicle is a hybrid of a Nissan LEAF car and Nissan Frontier Mid-Size pickup. In order to create this vehicle, engineers took the body of a LEAF, removed the back seats and rear end, adding in place the back bed of a Frontier. This custom model gives the engineers a compact vehicle that can be easily maneuvered around the shop with the convenience of a truck bed to transport heavy objects. To see innovative engineering that went into the creation of this unique new model straight check out the above video.