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Nissan knows that the weather can be rough in the winter and that driving through snow can be a hassle. In order to help combat the elements, Nissan has developed a new prototype called the Rogue Warrior. This vehicle has been designed to easily power through the snow thanks to snow tracks that have been installed in place of tires. Recently, the brand debuted this new prototype at the 2016 Montreal International Auto Show (MIAS) where it will be on display until the end of this weekend. In addition to the display at MIAS, the brand has also released a new 90-second spot that shows off this impressive model in action and also features 2015 Nissan Micra Cup Champion and 2015 Gilles-Villeneuve Trophy recipient, Olivier Bédard. In the spot, we see a group of skiers waiting in a long line for their turn to catch a ride in the ski lift. Bédard notices the backup and decides to take matters into his own hands and leaves, only to return with the Rogue Warrior. With these custom snow tracks, this model is able to easily plow through more than a foot of snow to reach the group of skiers and haul them up to the top of the mountain so that they can enjoy their day instead of standing in line. "In the automotive industry, it's the norm to develop a prototype and show it to the world through photos or a static auto show display, but with the Rogue Warrior – we had to do something more," says Steve Rhind, director of marketing at Nissan Canada. "When the all-wheel drive system on the Rogue and Nissan's advanced Xtronic transmission are matched with snow tracks, it results in something spectacular – a Rogue capable of overcoming severe, off-road winter conditions. This video shows an entertaining side of our brand's persona, and does justice to the extreme capabilities of the Rogue Warrior - an idea developed and executed entirely in Canada." Check out the spot in the video below to see some of what this model is capable of. "VIDEO REPORT:  The Nissan Rogue Warrior Takes to the Mountain and Shows No Fear for Harsh Winter Conditions." Nissan Online Newsroom. N.p., 14 Jan. 2016. Web. 21 Jan. 2016. <http://nissannews.com/en-US/nissan/usa/releases/us-video-report-the-nissan-rogue-warrior-takes-to-the-mountain-and-shows-no-fear-for-harsh-winter-conditions>.

Two years ago, at the 2014 Sao Paulo Motor Show, Nissan introduced its newest concept vehicle, the Kicks Concept Car, an innovative and stylish new crossover model. Now, the brand has announced that they plan to release a production version of this concept car beginning later this year, starting with an initial release in the Latin American markets. Nissan Design America (NDA) and Nissan's Global Design Center in Japan worked together to collaborate on the concept model and they will be teaming up again for the production version. "Nissan intended the first crossover in 2003, with the Murano," said Carlos Ghosn, president and chief executive officer of Nissan Motor Co., Ltd. "Since then, we've established our global crossover leadership with vehicles like JUKE, Qashqai and X-Trail – which have been great successes. The Kicks will bring Nissan´s unique Crossover expertise to more regions." Check out the video below to hear more about this model from Ghosn. "Nissan to Produce New Crossover Based on Kicks Concept." NissanNews.com. N.p., 4 Jan. 2016. Web. <http%3A%2F%2Fnissannews.com%2Fen-US%2Fnissan%2Fusa%2Freleases%2Fnissan-to-produce-new-crossover-based-on-kicks-concept>.

The only thing worse than the holidays being over is having to clean up all of the countless holiday decorations that have been placed all throughout your home. One such task includes completely undecorating the tree and putting away all of the ornaments, lights, and garland that have been adorned on the tree this year. Then, of course, you either need to dismantle and put away the tree for next year or haul it out to the curb depending on if you opt for real or artificial. For this year, Nissan decided to offer a humorous alternative that GT-R enthusiasts and those who hate tedious holiday aftermath are sure to love. In the video one man ties the end of his string of lights to the back of a Nissan GT-R and hits the acceleration. the lights then unwind causing the tree to spin around taking off all the lights and ornaments. This method definitely proves to be a fun time saver but unless you have shatterproof ornaments than it might not be the best way to complete this task. Nonetheless, it makes for a unique experience and it is most definitely fun to watch in action. Check out the video above to see for yourself.

Nissan has made another big step in the world of pickup trucks. On December 15th they announced that the new 5.6-liter Endurance® V8 gasoline engine, would be available in the brand new TITAN and TITAN XD full-size pickup. This marks the first phase in the Nissan TITAN Truckumentary. The engine makes use of Variable Valve Event & Lift and Direct Injection, four-valves per cylinder, and pushes out about 390 horsepower at 5,800 rpm and 401 lb-ft of torque at 4,000rpm. It joins the previous award-winning Cummins® 5.0L V8 Turbo Diesel engine, to provide customers with two powerful engine choices in the Nissan XD full-size pickup. "With this new engine, Nissan TITAN XD customers will have the opportunity to make the choice that is best for their towing and hauling needs – either the all-new Endurance V8 or the Cummins ® diesel – two offerings that you won't find on any other truck on the market today," said Rich Miller, chief product specialist, TITAN, Nissan North America, Inc. "It's going to be a tough decision for TITAN XD customers between these two very durable, capable engines." "New Tennessee-sourced 5.6-liter Endurance® V8 Gasoline Engine to Power Nissan TITAN and TITAN XD." Nissan Online Newsroom. N.p., 15 Dec. 2015. Web.

Nissan North America, Inc. has plenty to celebrate this holiday season, as four of their top models have been recognized by the Insurance Institute of Highway Safety (IIHS). The 2016 Maxima and Murano have been awarded an IIHS Top Safety Pick Plus and the 2016 Rogue and Sentra have been given a Top Safety Pick award when equipped with Forward Emergency Braking. The Top Safety Pick Plus rating is the highest designation from the IIHS and was given to the Maxima, which joined the previously announced Murano, since in scored “Good” in all five TSP categories and earned TSP+ status with a "Superior" rating for front crash prevention for those models equipped with Forward Emergency Braking. The 2016 Sentra received a Top Safety Pick along with the Rogue. When the Sentra goes on sale in January it will offer Forward Emergency Braking. This means that it will have the opportunity to upgrade its rating to a Top Safety Pick Plus. "Nissan is proud to again have our core vehicles recognized by IIHS for vehicle safety," said Pierre Loing, vice president, Product Strategy and Planning, Nissan North America, Inc. (NNA). "The new Maxima, like the Murano, is setting high standards in its class for styling, performance, and interior refinement.  The 2016 Nissan Rogue and Sentra demonstrate Nissan’s commitment to high quality and safety standards, and we are gratified that these outstanding vehicles have been recognized for excellent design." You can find the 2016 Maxima and Rogue on the Tynan’s Nissan of Fort Collins lot right now! As for the Sentra and Murano, there’s no need to wait! You can sign up for a test drive and get your financing process started now, that way you can get in and out quick when they arrive. Yaeger, Steve. "Insurance Institute for Highway Safety Awards Top Safety Designations to Key Nissan Models for 2016." NissanNews.com. NissanNews.com, 10 Dec. 2015. Web. 15 Dec. 2015.

Nissan has announced that the 2016 Nissan TITAN XD has been chosen as one of the three finalists for the 2016 North American Truck/Utility of the Year (NATOY) award. Each year this award is presented to a new vehicle after being selected by a jury that consists of automotive journalists from the U.S. and Canada. The three finalists were chosen from a group of 11 semi-familists following an evaluation by the jurors during which they considered factors such as performance, driver satisfaction, value for the dollar, handling, innovation, and safety. "To understand the full significance of the North American Truck of the Year award you have to look at the cumulative depth of knowledge of the jurors, who represent major magazines, television stations, radio stations, newspapers and websites," said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. "To be named one of three finalists is a tribute to the dedicated Nissan planning, design, engineering, development and manufacturing teams across America that have worked so hard to bring it to market.". The 2016 Nissan TITAN XD is offered in three cab sizes, two frame sizes and five grade levels which include the S, SV, SL, Platinum Reserve and the sporty PRO-4X . This model will offer three different powertrain options including a 310-horsepower Cummins® 5.0L V8 Turbo Diesel engine that is paired with a heavy-duty 6-speed Aisin automatic transmission. Some of the standard features on this truck include Tow/Haul Mode with Downhill Speed Control, Integrated Trailer Brake Controller, Trailer Sway Control (TSC),  RearView Monitor with Trailer Guides, and a Trailer Light Check system that includes checking running/clearance lights, turn signals, and brake lights. This vehicle is also offered with available features such as Around View® Monitor (AVM) which includes Moving Object Detection (MOD), and Two trailer hitches with an integrated gooseneck hitch that easily fits into the frame and is accessible in the bed.

As they announced earlier this year, Nissan signed a deal with the Tennessee Titans that provided them with a 20-year exclusive naming-rights to the team’s Nashville downtown stadium which will now be called Nissan Stadium. Recently, the brand’s presence at the stadium became much more obvious as the first of two “Nissan Stadium” marquee signs was officially placed above the main entrance. This new sign was designed to truly stand out with “Nissan” letters that are 15 feet tall and “Stadium” letters that are 7.5 feet tall. Additionally, the combined weight of all the letters comes out to 35 tons, so between the height and size, this is easily one of the largest stadium signs in the world. What makes this sign even more unique is that the white “Stadium” letters can be changed to different colors with special lighting in order to support different holidays and causes. Source: http://nissannews.com/en-US/nissan/usa/releases/nissan-stadium-gets-a-new-marquis-sign

The sport variant category of the mid-size sedan segment has been steadily on the rise, and now, Nissan has unveiled their very own entry into this category, the 2016 Nissan Altima RS. This all-new model was based on the Altima S, but its design, features, and powertrain were given a powerful upgrade taking this already sporty sedan up a notch to firmly place it into the sport variant family. "Anyone can dress up a sedan with custom wheels and a body kit, but that's not in keeping with Nissan's longstanding performance heritage," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "Altima SR features a 12.5 percent increase in cornering performance, and we're making SR available with our refined 2.5-liter inline 4-cylinder engine and our higher-powered 3.5-liter V6. It's like having your espresso shot in a choice of Grande or Venti®." There are two available engine options for the 2016 Altima RS. The first option is a 2.5L DOHC Inline 4-Cylinder engine that generates 180 hp and 180 lb-ft of torque and the second option is a 3.5L DOHC V6 engine that generates 270 hp and 251 lb-ft of torque. An Xtronic 7-step "manumatic" transmission with specially tuned Gen 3 D-step logic comes standard on this model. Other upgrades seen on this model include: 8-way power driver's seat, 2-way driver's power lumbar support Dunlop 235/45R18 tires Black interior with unique blue-trimmed interior stitching Paddle Shifters 18x7.5" aluminum-alloy Sport design machined-finish wheels Rear decklid spoiler SR-tuned suspension with 22.4 mm front stabilizer bar, 26.5 mm rear stabilizer bar, revised damper tuning Leather-wrapped steering wheel and gear shift lever Active Understeer Control Smoked headlight housings, signature Daytime Running lights, fog lights, optional LED headlights

Recently, the Nissan Canton Vehicle Assembly Plant in Canton, Mississippi celebrated an impressive production milestone when the three millionth Nissan rolled off the assembly line. The historic three millionth model was a Magnetic Black Murano, which was presented to Arnel Bolden, Mayor of the City of Canton, for use by the city. This generous act is part of the over $11 million in charitable donations that this assembly plant has provided to a variety of organizations within the city of Canton. “It is fitting that our 3-millionth vehicle is a Nissan Murano. Since its launch last year, the Murano has continued to win accolades and grow sales. The vehicle’s quality and craftsmanship is a testament to the abilities and commitment of Nissan Canton employees,” said Steve Marsh, vice president, Manufacturing, Canton Vehicle Assembly Plant, Nissan North America, Inc. “The Nissan leadership team appreciates the Canton team’s efforts to build Murano and the other six models that roll off the plant’s vehicle assembly line each day.” Since this plant first opened back in 2003 it has grown from the regional facility that it started as to become a global facility that assembles Nissan models such as the Altima, Armada, NV Cargo Van, NV Passenger Van, Murano, Titan King Cab and Crew Cab, and the Frontier King Cab and Crew Cab. In the past 12 years, the brand has invested $32.9 billion into this facility that employs over 6,000 team members.

The Nissan “Heisman House” is back for another season of college football! This humorous series rounds up many Heisman trophy winners and has them “live” under one roof. The videos will feature 15 athletes and will air from September 3rd until the end of the college football season. In one video, newcomer Marcus Mariota discovers that the house is haunted by the ghost of the first Heisman winner, Jay Berwanger, who is not a fan of people who disrespect his alma mater. In another, Eddie George and Troy Smith, both from Ohio State, get a lesson in art appreciation from Michigan's Charles Woodson. Check out both videos below! In addition to the videos promoting the Nissan Heisman House there will be radio ads, print ads, an interactive website, and the annual Heisman House Tour that will travel all over the country to college campuses. Haunted: Fine Art:

Nissan has teamed up with Enterprise CarShare to help college students and faculty navigate around their communities more affordably. Through this program, Nissan will provide new vehicles that Enterprise will make available through their CarShare fleets at close to 90 campuses that participate with their program. This program has become increasingly popular since it was first initiated, and in the last year alone it has grown by 20 percent. The idea for this program came from research by Enterprise that found that millennials were heavily influenced to purchase a new car based on their rental experience. Surveys showed that 68 percent of the millennial participants admitted to considering a new model because of a positive rental experience with it. "The Enterprise CarShare program offers a convenient way for college students, faculty, and staff to enjoy an extended test drive of a wide range of Nissan vehicles and to experience 'Innovation that excites' firsthand," said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. "And for those about to graduate and recent graduates, we'll be there to support the transition into the working world with our College Grad program when they are ready to purchase a new Nissan car, SUV or truck." As an additional incentive, from now until December 31, Enterprise CarShare users will be entitled to a special rate of only $5/hour on all available Nissan models.

Marcus Mariota now has another accolade to add to his already long list of accomplishments. Winning the Heisman Trophy just last year earned him a spot in Nissan’s “Heisman House”, Nissan’s group of former Heisman winners. He joins 13 other past winners of the Heisman trophy who will be featured in a social media campaign starting Thursday, September 3rd. "On behalf of all Nissan employees, we are pleased to welcome you, Marcus, to the Heisman House. We hear you more than held your own against some of the Heisman veterans during the production of the spots," said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc., at the presentation. "We also want to extend a heartfelt welcome to Nashville and to our Nissan family. Your new Armada will look right at home parked at Nissan Stadium." Going into its fifth year, the campaign is made of up a wide variety of different components. Be sure to look out for it after the September 3rd start date.